Alyssa Jordan
Digital Marketing Manager
Flightpath
Adams College of English
Books
Author: Alessandro Bigi
The first hints of political marketing began five centuries ago, when Machiavelli formulated perhaps the most effective definition of political marketing.
  • English
  • Pages: 254
  • FREE
Author: Robert P. Ormrod
The aim of this working paper is to develop a definition of political marketing. This aim is motivated by the need to make explicit our understanding of what political marketing is, a necessary exercise when discussing theories and concepts (and empirical methods) in political marketing.
  • English
  • Pages: 19
  • FREE
Authors: Lluis G.Renart ,Carles Cabre
Marketing is dynamic and impactful. The details differ between industries, but at its most basic marketing is how businesses reach prospective customers and communicate the unique benefits of a product or service.
  • English
  • Pages: 23
  • FREE