Khloe Kendal
Texas Global Consulting
Sales and Marketing Specialist
I.S.303 West Avenue Academy
Books
Authors: Marilyn A. Stone ,John Desmond
This book aims to provide a comprehensive introduction to the subject of marketing. While it covers most of the topics found in other texts it also provides a solid theoretical background which can act as a springboard to discuss contemporary issues and controversies within marketing theory.
  • English
  • Pages: 505
  • FREE